When its not made by Norlund, that is the Hudson Bay pattern axe. Every ax company made them, very popular.
It takes a small handle compared to full sized (26", or a "boys ax" sized handle).
It was primarily for trekking, trimming and assorted light duty where a lightweight ax excells.
When shopping for a handle, there are 8 grades of each pattern available. 8 grades!
The grain should be dead straight end to end and closely set. Knots or even the suggestion of a knot is totally unacceptable.
The lines should be completely parallel to the eye, looking from the end. It should be snow white, well curved with a fully formed, pudgy fat fawns foot on the end of it.
This would be the #1 grade.
Average selection in a good hardware is going to be 3 to 4. In a borg box store, 5 to 6's at best.
But I found a #2 in my local hardware store slipped in with the dreck.
So they are out there.
Stay well away from grain running out off the side of the handle anywhere. Streaks or portions of dark heartwood in part of the handle, yuck.
And personally I wouldn't touch a handle with no foot at all on it like so many are now. When you see no swelled foot you know for sure the handle was sawed out from a flat plank of ordinary lumber. This is an "artists conception" of a proper handle and they are betting you don't know any better.
You don't have to have #1 to get decent service, but you sure don't want a #8!
yours Scott