Common names and brands don't seem to bring much clout. Well known but little found brands like Winchester or the defunct luxury car makers of the teens to early 30's have some collector demand. Mostly to those who have a restored car of that brand.
Most are like myself, I specialize in Armstrong, Billings and Buffalo-Barcalo with a side interest in Williams. DOE most of all, others if deemed 'cool' .
Yet there are few examples out there that would make me want to pay big numbers for any of them. They are just too common really.
The only big money market seems to be military vehicle tool kit wrenches. A lot of research would be required as nearly all tool makers were involved during the 40's. The most common looking BB wrench could be a much desired and rare wrench in the military vehicle market.
I tried but quickly got overwhelmed with conflicting data, using Ebay as a guide was a joke, they are all rare and valuable jeep tool kit tools. At least according to the sellers.