Perhaps not as easy as I thought ;P
They are "Malleable iron chain pliers", note that it is the chain, not the pliers that is malleable.
Malleable chain is better known as light fixture chain.....
Modern versions have a stepped nose to handle multiple link sizes.
I have not been able to find a patent for these, perhaps they are, in fact, too similar to tire chain pliers and the patent was untimatly denied....dunno
I love all the text molded into them tho, was a 'must buy' at the flea :)