The deal isn't for the wealthy, they're keeping the cream and giving away the work. You'd still be in direct competition with the existing owners. It can't pass a sniff test from half a mile away.
The problem is that they still get 1st shot at deals, giving a 30% discount on tools and antiques (You cant make anything at 30%.) Buying the name is never as great as the cost. Hard assets are the only thing you can count, and the vintage tool market is finicky.
The reason the deal isn't for the wealthy is, I think, it will require hands on work. Someone retiring with enough to live on, but not enough to play on would fit in. Lots of hours is okay if you love the work.
I am, and will continue to be, skeptical. If I was the current ownership group, and if I didnt have the ethics that I do, I'd plan on buying it back within 5 yrs. Its too easy now-a-days.
Run from this deal, but be sure to attend the auction. You'll find better deals there.
Chilly